Ten Alps retains its largest advertising sales contract

Ten Alps PLC, the factual media company, has secured renewal of its largest advertising sales contract with The Caravan Club. The Caravan Club Magazine has high production values, and is produced monthly with an ABC of 365,048 (January to December 2007).

By revenue the contract is Ten Alps’ second largest after Teachers TV. Managed since 1988, it was retained by the London publishing unit of Ten Alps’ Communications division.

The Caravan Club is the largest touring organisation of its kind in Europe, with over half of the UK caravanning population as members.   With its breadth and depth of expertise, it sits at the heart of UK caravanning and is the premier source of services and activities for 1 million caravan, motor caravan and trailer tent owners. The Club provides members with a choice of around 200 Club Sites and some 2,500 Certificated Locations, together with an unrivalled range of exclusive services.

Nick Lomas, Director of Marketing at The Caravan Club said, When contracts have been running for a long time it is easy to become complacent. We felt the time was right to invite our current supplier to re-pitch for this important account along with a number of high-profile competitors. I feel confident that we have made the right decision in staying with Ten Alps.

Ian Carter, Managing Director of Ten Alps Publishing’s London operation said, The Caravan Club’s vast membership is an important part of the UK leisure industry and provides an excellent return for advertisers, who in return provide valuable products and services to members.  We have worked with the Caravan Club for the last 20 years and we are delighted to be continuing this powerful partnership.

Ten Alps publishes, contract publishes or manages advertising sales for around 740 titles and a constantly evolving portfolio of associated websites.

Contact:

Ian Carter

Ten Alps Publishing

0161 832 6000

Francesca Tucket

Pelham PR

Ten Alps PLC

Alex Connock, CEO
0207 878 2311